Kingston, Jamaica - September 21, 2019: Over 200 volunteers gathered in front of the Digicel Global Headquarters on Ocean Boulevard to participate in International Coastal Clean-Up Day (ICC) on September 21, 2019. Led by Digicel Foundation, groups of volunteers joined together to remove solid waste and plastics from Kingston’s iconic waterfront, spanning a stretch from Victoria Pier to the Craft Market.
An annual participant in ICC, Digicel Foundation led the charge as a part of its global commitment to green initiatives. Digicel staff, corporate partners, family members and friends band together to collect over 150 bags of solid waste and hundreds of plastic bottles.
“Downtown is our home, and we are committed to making it a cleaner, safer place to work and live,” said Karlene Dawson, CEO of the Digicel Foundation. “For us the mission does not stop with International Coastal Clean-Up Day – we are committed to promoting environmentally friendly solutions in our offices to help alleviate the impact of pollution.”
Since 2009, Digicel and the Digicel Foundation have been supporting a host of ‘green’ initiatives for employees and the general public to help raise awareness about the importance of protecting the environment. This includes the sustainable design of the Company’s global headquarters in downtown Kingston, which includes a recycling programme, windmills and low consumption water and power system. Digicel Foundation has also supported several environmentally friendly projects, such as 360 Recycle which manufactures and sells products made from recycled polystyrene foam, paper, plastic, and glass.
"The message is 'together we can solve' - so as we come together, as we have with Digicel Foundation, we can pull our hands together and work to make a difference," said Natalie Fearon, Manager for Marketing and Communications at PricewaterhouseCoopers.
International Coastal Clean-Up Day is coordinated globally by the Ocean Conservancy (USA) and locally by JET. Digicel has supported the initiative annually, and partnered with several other organisations this year to initiate one of its largest clean up to date. Partners included: PricewaterhouseCoopers, Holy Childhood High School, Wolmer’s Trust for Girls, UWI Human Rights and Peace, UWI Taylor Hall residents, and individuals from the Elletson Road Police Youth Club.